The book for July, 2011 is Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others by David Kord Murray
There is no such thing as original thought. There is only original compilation that extends existing thought.
In this book, Murray demonstrates how such ideas travel. There is a clear progression from the Walkman to the iPod. There is a reason cars today are very much like the horse and carriages of past times. We still sit in a driver’s seat. The horses are now iron and the reigns are now a stiff post with a wheel on top. Cargo is still carried behind. Half a dozen people have come up with most, if not all, major inventions at about the same time. One guy gets credit and the rest get forgotten but great inventions are never accomplished in a vacuum.
This book steps you through the process in ways that will inspire you to borrow the brilliance of other ideas then use it to shape your own. Come join in the discussion. Perhaps someone will drop the seed of your next million dollar idea.
