The book for October, 2011 is Yes! 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini.
In this book, the authors reveal 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. These strategies are based on more than 60 years of research into the psychology of persuasion.
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study have uncovered a series of hidden rules for moving people in your direction.
