Book Club Book
July, 2010

July's book is Get Seen by Steve Garfield

This is one of "The New Rules of Social Media Series" books. The common thread in this series is David Meerman Scott - author of New Rules of Marketing and PR which was our BBBC book for January, 2009 - when many of us set up our Facebook, Twitter, and LinkedIn profiles.  As we've been discussing since then, video is going to play a bigger and bigger part in our lives.  There is little value in flat one-frame pictures when video can be served up for free on the web.  Get Seen teaches us how to get the job DONE.  This will be a workshop so come ready to try your own hand. The minimum requirement is a cell phone or digital camera with the ability to capture a snippet of video..

Suggested Reading July, 2010

July's Suggested Reading is Outrageous Advertising by Bill Glazer

I've chosen Outrageous Advertising to accompany Get Seen because it will give us some "far-out" thinking to use as a background for making our videos.  Even the video space is cluttered.  Being outrageous is not the only option for breaking through but no matter what route you take, you'll need to be creative. This is a book that will make you think and give you examples. Plus, you just might be able to use your new ideas in non-video work as well.

Book Club Book

June, 2010

 

* * * * * TheJune Meeting will be held at AmericInn, Exit 85 off 395.  Networking begins at 6:15 PM  Book Club and Workshop starts promptly at 7 PM* * * * *

June's book is The Referral Engine - Teaching Your Business to Market Itself by John Jantsch

This book is an updated follow-up to Duct Tape Marketing, which we discussed in the spring of 2008.  Those of you who paid attention, and put the information we learned into practice have seen your businesses grow.  This book is even better in that is concentrates on the key growth area in marketing today.  Whether it's a matter of people talking on the golf course, at a Chamber mixer, or by introducing a Facebook friend, referrals are today's foremost key to marketing your business and the resulting success..  This will be a workshop so please come prepared to define your strategy and the way you intend to translate it into action.

Suggested Reading June, 2010

July's Suggested Reading is Endless Referrals - Third Edition by Bob Burg

Sometimes it helps to hear things in a different way.  Bob Burg has been a leader in this field for a great many years.  His work is referenced by Jantsch in Referral Engine.  He goes into some aspects of acquiring referrals in greater detail and presents others with a different slant.  This area is so very important to all kinds of businesses today. You will benefit from reading multiple books on this topic.  No one book can cover it all in full.

Book Club Book
August, 2010

August's book is Switch by Chip and Dan Heath

This book explores what it takes to change behavior. At first blush, one might think this not very useful for a business of one, or two, but I challenge you to think about the myriad of things that could be improved by changes that you've already identified - and just can't quite manage to execute.  In some ways, this is a great follow-up to Linchpin as we struggle against the lizard.  It's for everyone who wants to be heard and can't get anyone to listen. I found it "interesting" but if you read it without constantly asking yourself how you can make the information you're consuming work for you, it will stay just that - an interesting book.  My hope is that we all use it as a tool to effect change.

Suggested Reading July, 2010

August's Suggested Reading is Made to Stick by Chip and Dan Heath

This was the earlier book by the authors of this month's Switch.  The purpose of Made to Stick is to identify the characteristics of a story or idea that make it go viral.  Some ideas circulate, are retold endlessly, reinterpreted, and used to fuel new imaginative projects.  Others, probably just as good in initial analysis, just disappear.  This book will help us determine exactly how to craft our message for the greatest possible benefit.