February, 2011 – Fascinate: Your 7 Triggers to Persuasion and Captivation

December 1, 2010

The book for February, 2011 is Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead.

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January, 2011 – Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

November 13, 2010

The book for January, 2011 is Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Jagmohan Raju and Z. John Zhang.

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